Off-premise dining – Part 5 – Digital Marketing

When you start a new operation in your restaurant, you target a client segment. Your customers’ knowledge of your new service is vital for your success. When they don’t know you have an online ordering platform, or boutique grocery, or a semi-prepared gourmet meal, they will not order them!
Part of the off-premise dine-in experience is related to your marketing.

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Off-premise dining – Part 1 – Technologies to use

In a series of posts, we review all aspects of Off-Premise Dining in hospitality. The following post is the first part that considers basic technology requirements. Every week we discuss different elements to present a complete picture of the practice.

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