Making Sense of Dark Data in Hospitality

Do you want to learn more about dark data in hospitality and find out how to make sense of it? This article covers how dark data transform the sector and provides a brief overview of descriptive, predictive, and prescriptive analytics explaining their role in the industry.

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Off-premise dining – Part 5 – Digital Marketing

When you start a new operation in your restaurant, you target a client segment. Your customers’ knowledge of your new service is vital for your success. When they don’t know you have an online ordering platform, or boutique grocery, or a semi-prepared gourmet meal, they will not order them!
Part of the off-premise dine-in experience is related to your marketing.

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Off-premise dining – Part 4 – Menu selection and Packing

When you deal with online ordering and delivery, you are walking a thin line of quality control.
What should be the product mix of the menu to offer online? Either in your online ordering platform or delivery aggregators’ platform. What menu items? What portion size? And what modifications are allowed? Besides, the menu item price also can be a factor, as you have aggregators’ commissions and promotions to consider.

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Off-premise dining – Part 3 – Delivery Aggregators

A significant part of the off-premise dining experience is the ordering process. You either use an online ordering portal in your operation and/or you enroll with an online ordering aggregator. The aggregator might provide part of the ordering and delivery process, or it has a full-stack delivery portal.

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Off-premise dining – Part 2 – Online Ordering Portal

One part of the off-premise dining experience is the ordering process. Other workflows are coming around it. The ordering process should be seamless and easy to follow for your customer. Same time, it should take lots of information from the customers. And it will take some works in your restaurant.

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Off-premise dining – Part 1 – Technologies to use

In a series of posts, we review all aspects of Off-Premise Dining in hospitality. The following post is the first part that considers basic technology requirements. Every week we discuss different elements to present a complete picture of the practice.

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Using Dark Data

Nowadays, we have a new approach to the business environment related to information technology. Data-centric solutions and predictive analytics are a couple of significant trends in business process implementation and decision-making tools.
The critical element of the data-centric or data-driven solutions is data. The data that we have in the data lakes through data collections in many processes implemented in the business. And, the existing data which are not tapped by the business due to many reasons. We call the untapped data, the Dark Data.

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