Off-premise dining – Part 5 – Digital Marketing

When you start a new operation in your restaurant, you target a client segment. Your customers’ knowledge of your new service is vital for your success. When they don’t know you have an online ordering platform, or boutique grocery, or a semi-prepared gourmet meal, they will not order them!
Part of the off-premise dine-in experience is related to your marketing.

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Top 5 Challenges in the Hospitality Industry Today

Have you ever thought why digital transformation in hospitality is often associated with inevitable challenges? Do you know how to convert challenges into opportunities? Learn more about the five most common challenges in the industry and find out why they are a catalyst for business success.

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Off-premise dining – Part 4 – Menu selection and Packing

When you deal with online ordering and delivery, you are walking a thin line of quality control.
What should be the product mix of the menu to offer online? Either in your online ordering platform or delivery aggregators’ platform. What menu items? What portion size? And what modifications are allowed? Besides, the menu item price also can be a factor, as you have aggregators’ commissions and promotions to consider.

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Off-premise dining – Part 3 – Delivery Aggregators

A significant part of the off-premise dining experience is the ordering process. You either use an online ordering portal in your operation and/or you enroll with an online ordering aggregator. The aggregator might provide part of the ordering and delivery process, or it has a full-stack delivery portal.

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IoT in Hospitality: Redefining the Benefits for Hotels and Guests

Internet of Things is one of the most popular technologies that improves data collection, increases levels of automation, and enables to control multiple devices from a single centralized place. Find out how hotels and guests can benefit from IoT more efficiently, and why your business should implement smart technologies.

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Off-premise dining – Part 2 – Online Ordering Portal

One part of the off-premise dining experience is the ordering process. Other workflows are coming around it. The ordering process should be seamless and easy to follow for your customer. Same time, it should take lots of information from the customers. And it will take some works in your restaurant.

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Off-premise dining – Part 1 – Technologies to use

In a series of posts, we review all aspects of Off-Premise Dining in hospitality. The following post is the first part that considers basic technology requirements. Every week we discuss different elements to present a complete picture of the practice.

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