Making Sense of Dark Data in Hospitality

Do you want to learn more about dark data in hospitality and find out how to make sense of it? This article covers how dark data transform the sector and provides a brief overview of descriptive, predictive, and prescriptive analytics explaining their role in the industry.

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Unlock the Hidden Power of Dark Data to Boost Your Business!

Did you know that many businesses still collect and store tons of data without even suspecting all the untapped potential hidden within their unstructured data assets? Why not unleash this hidden power to boost your business growth? Keep on reading to find out how to convert dark data into a secret ingredient of your success!

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Top 5 Challenges in the Hospitality Industry Today

Have you ever thought why digital transformation in hospitality is often associated with inevitable challenges? Do you know how to convert challenges into opportunities? Learn more about the five most common challenges in the industry and find out why they are a catalyst for business success.

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IoT in Hospitality: Redefining the Benefits for Hotels and Guests

Internet of Things is one of the most popular technologies that improves data collection, increases levels of automation, and enables to control multiple devices from a single centralized place. Find out how hotels and guests can benefit from IoT more efficiently, and why your business should implement smart technologies.

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Using Dark Data

Nowadays, we have a new approach to the business environment related to information technology. Data-centric solutions and predictive analytics are a couple of significant trends in business process implementation and decision-making tools.
The critical element of the data-centric or data-driven solutions is data. The data that we have in the data lakes through data collections in many processes implemented in the business. And, the existing data which are not tapped by the business due to many reasons. We call the untapped data, the Dark Data.

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